A World About Cupcakery
The cupcake explosion is so new, industry definitions of the word "cupcakery" are few and far between. Basically, they are specialty bakeries that focus on fabulous, extraordinarily and very different versions of the traditional cupcake. The cupcakes are many times larger than the traditional cupcake (or they can be tiny mini versions) and of course are much more expensive, ranging from $3 to $5 or more per cupcake.
Mintel, a leading provider of consumer market research published Mintel finds weddings in a recession have fewer bells, all the bliss, saying, "couples are trading in the elaborate wedding cake for individual cupcakes." Cape Cod Lollicakes, featured on "The Cupcake Wars," creates wedding cake creations with their bite-sized cupcakes.
The actual phenomena of the cupcake trend was an interesting counter-trend to consumers growing interest in healthier options and losing weight.
In New York City, for example, you can't walk two blocks without running into a juice bar or salad shop.
Crumbs Once Led the Cupcake Wars
A few years ago, Crumbs Bake Shop led the cupcake trend. The cupcake bakery, whose signature cupcakes clocked in at 6 ounces and almost 4" tall, declared bankruptcy in 2014, shuttered its shops, and then quickly got acquired and re-opened.
Today, they have extended (and re-vamped) their well-known and beloved brand, and the cupcakes, to the new on-trend indulgence, ice cream. A series of premium ice creams featuring cupcake flavors lets people have their cupcake and eat their ice cream too.
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