I would never tell someone to "eat shit" for simply stating their opinion. I may have named my contest something that offends you, but I'm not a monster. lol
My choice it "Abandoned Shit Weekly" was mainly because 1.) it was funny and 2.) it's pretty catchy. I mean you asked and answered your own question in one line. Why "must it be named 'shit weekly'?" Because shit is a loud word. Attention! Anyway, the contest, by nature, is a rather lowbrow competition. Not a sciolist gig, really. It's not an art contest or a photography contest. It's meant to just share neat abandoned stuff from around the world.
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I agree with you "shit weekly" will grab a lot of the younger generation.
...but you may be losing parts of your audience if you considered renaming it to something equally as powerful with less profanities. It doesn't look right on someone's work screen while they are eating lunch at their desk while they are taking time to read steem posts and upvote them.
Anyway, thanks for hearing my opinion. It's your blog and wish you the best of luck with it.
Take care.
Thanks! It's a risk I'm willing to take.