Asus resmimerilis Zenfone 4 on Thursday (17/08/2017). Unmitigated, there are a total of six smartphones launched, including Zenfone 4 Pro, Zenfone 4, Zenfone 4 Selfie Pro, Zenfone 4 Selfie, Zenfone 4 Max Pro, and Zenfone 4 Max.
Each comes with different prices and specifications. However, what is the reason Asus released as many as six Zenfone 4 devices?
Disclosed by Asus CEO, Jerry Shen, the company did choose the strategy because of market demand. "We use the strategy of releasing three types of smartphones tailored to market demand," said Shen.
According to him, consumers have different preferences when choosing a smartphone. There are consumers who want to get the best experience when using the device, there are like berswafoto, there are also consumers who want smartphone battery durable.
Moreover, the tendency of consumers in different countries. For example, in Indonesia large batteries and selfie camera capabilities are becoming the most sought after. Meanwhile, consumers in Taiwan prefer Zenfone 4 and Zenfone 4 Pro.
According to Shen, the strategy of releasing many products in a series of smartphones will be applied to the next generation Zenfone, which is Zenfone 5. "Everything we do because of demand (from consumers)," said Shen.
Just to note, in Indonesia Asus first presents a model of Zenfone 4 Max Pro which launch will be held September 7, 2017.
Smartphone armed with the benefits of this battery is sold with the official Rp 2.9 millions. Then proceed with Zenfone 4 Selfie series in October 2017 and Zenfone 4 in Q4 2017.
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