Not even sure if "network ownership" is good enough to describe it. "Stakes" or "Shares" might be too common and could be misleading. Awesome promoting Steem instead of going straight to social network / public content blockchain part of Steem. It gets confusing later when you have to explain two other token types on this network lol.
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I read somewhere on Steemit that explaining STEEM as a currency first and a social media platform second was really the best way to generate interest with people who can afford to invest.. these particular clients were mainly buying for investment value.. which if they took my advice was very lucrative.. STEEM was right around $1 then