years ago I had a couple of guesthouses, both of which had small bars and a restaurant in them. As this business model started being copied by everyone all around the area, we had to make ourselves unique because literally anything we did that worked was copied by everyone around. It is funny because the business next door started getting street artists to paint the side of their building just weeks after we did this. They didn't get very good ones though, and it was just on the side of the building, and looked almost more illegal than commissioned.