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RE: Dealing With the "Business End" of Being an Artist

in #art8 years ago

Great Post! I watched a podcast by Chelsea and Tony Northrup about the life of Ansel Adams. Ansel Adams is maybe the most famous photographer of the 20th century. And he became the most wealthy. In the 60's after working in photography since the 20's Adams had an extensive portfolio but was struggling financially. Then he found a business manager. The manager got his photos on calendars, coffee mugs, coffee table books and got Adams on every major talk show on TV. He became famous and became the elder statesman of Fine Art Photography. He lived the rest of his live financially independent and free to continue in the work he loved.

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It can definitely be valuable to have a business manager or agent if you are a full-time artist... mostly it allows you to concentrate on your work rather than on marketing.

Yes exactly. Of course Ansel Adams had a huge body of great work at the point he found his manager. You can't sell calendars and coffee mugs with crap art. Especially in the fine art photography world. Of course these days it is easier. If you can capture create an image that people would like, there are websites that do the printed articles and you can sell online. But it remains up to us to make the best both technically and aesthetically.