It is all an evolutionary game. Females typically (but maybe not all) need someone around to help pay the bills and raise the kids, and all the while they'll also be vulnerable to any bad boy alpha who offers a genetic upgrade. They are selling and we are buying, unless you are alpha then they are buying. The alpha has more options than time. So as I said for most men, we are shopping and they are selling. If your in the friend zone, they are only renting with limitations. It is just a fact of how evolution works. If you are alpha, you wouldn't complain.
Ah I don't spend more than 1% of my resources on a female, ever since I was taken to cleaners in my ignorant youth. And I found I get higher quality this way too. The more you spend, the more beta you are by definition. If you are wealthy, then 1% can be quite a comfortable life for her.
Btw I also believe one can have a passionate, caring, meaningful relationship and still not be her floormat.
Also don't let images fool you. Even the model who looks to have a bad ass snob attitude, it's just facade. There is a women behind that facade who is will be weak for her bad boy toy.