Augmented reality enters the lives of millions of people. Despite the massive development of technology, AR remains an undeveloped market, full of potential opportunities for advertisers. Is it possible to create a single affordable market for high-quality entertainment and services built on AR technology?
Arround platform developers propose to create an infrastructure where each user will be able to receive AR products (games, advertising, goods, services), and the advertiser will be able to attract interested buyers. The Arround team has already developed an AR Map - a 3D map, which stores detailed information on all objects. For example, a virtual tour of the halls, comments to each exhibit, information on opening hours and prices for entrance tickets are available to museum visitors.
How Does the Arround Ecosystem Work?
The technological basis of the platform is smart contracts that describe in detail the conditions for the use of each location. Users deposit ARR tokens, cryptocurrency or fiat money, register in the system and pay for goods and services.
The ecosystem consists of four components.
- AR Social. Platform for creating AR-objects and publishing impressions about them. Each participant can evaluate the objects of augmented reality (advertising, characters), discuss them in the chat and leave feedback. The task of AR Social is to introduce 3D objects into the everyday life, to make technology familiar and accessible, like a navigator or online map.
2. AR AdNet. Decentralized platform for advertising on the AR technology. Owners of shops and manufactures upload data on sales and discounts on a virtual card, the buyer sees all the information on the smartphone. Retailers save millions of dollars on posters and banners as the launch of an advertising campaign takes a few minutes - just enter the data into AR AdNet.
3. AR Map. Virtual 3D-map of trading halls, cities, and other objects, containing information about goods and services, advertising banners. Users scan a territory using a camera on a smartphone, data uploads to the cloud storage and link to a real location based on the GPS data. The technology is similar to Google Maps or 2GIS, information about favorite stores and brands is additionally registered. The AR Map is decentralized, so the data is updated faster, each user can create a map or a virtual object on it.
4. AR Store. Platform for sale and purchase of augmented reality objects created by users. Developers can use SDK with a set of templates, an open API for embedding AR objects in advertising materials, programs, and online maps. Arround developers offer three models of object implementation: free, shareware (“for donation”) and traditional, with regular payments.
The Arround platform partners were the largest retailers, food manufacturers, and transport service providers. Business partners include Unilever, a logistics holding company Scania, the largest pharmaceutical network 36.6.
Crowdsale and Further Development of the Arround Project
The idea of the project came to the creators in 2016, the technological concept was ready in 12 months and investments were gathered to develop the MVP. The first investor of the project was the Russian pharmaceutical network 36.6.
The ICO of the project began on September 15, 2018, tokens (1,450 million in total) will be sold by November 15 of that year. The team plans to collect from 5 to 30 million dollars (soft and hard caps). Most of the issued ARRs (48.3%) will be implemented during the ICO, 22% are planned to be invested in the development fund, 10% will go to the team and owners of master nodes, 8.2% are planned to be spent on bonuses, 1.5% will be required to pay Bounty.
Arround is an example of a large-scale ICO focused on introducing Augmented Reality technology into a market economy.
Arround is an example of a large-scale ICO focused on introducing Augmented Reality technology into a market economy.
Website: https://arround.io/
ANN BTT: https://bitcointalk.org/index.php?topic=3014006.0
TG: https://t.me/ArroundSupport
Author BTT: Melnikof https://bitcointalk.org/index.php?action=profile;u=1152502