There's been a few really good write ups on Steemit about the token, and there was a typo in their whitepaper about the blockchain snapshot, too. Their telegram channel is pretty active, and it will be exciting to see how it develops. I feel like it would be 'getting into Steem' at $0.40, the ICO feels like a fantastic deal, with all the revenue other sites of that nature make via advertising and so on.