If you’ve been paying attention the the motions in Social Media these days, you’ve likely noticed a couple of terms being passed around. “Decentralization” and “Blockchain” are the hot-button terms in that arena, and they mean more to your future and the use of our favorite methods of connecting than you know. Currently ever major form of social media is centralized, overseen by a central authority who gets to decide what’s posted or not, and who rakes in the largest portion of the profits generated by their platform.
In the world visionaries like blockchain-driven social media platform Alepy see, the future of social media is going to be decentralized, and the rewards are going to be shared with the content creators and those who consume it. But just what is decentralization and how is it going to lead to this seeming utopia where everyone wins at social media?
In a centralized social media platform the content creators don’t get a whole lot of control over how their content is presented, and consumers and creators alike have almost no say over how their personal information is used, distributed, and sold. This leads to significant issues of censorship, questions of who really owns the content, and how much privacy and control really exist for the end users.
Alepy is using decentralization to break this entire paradigm by basing their platform on blockchain technology. Blockchain is a digital ledger where cryptocurrency transactions are recorded chronologically and made available to the public. Think of it as a check book for an entire currency, where the private information of those making transactions is protected, but the transactions themselves are visible.
Private information is no longer able to be mined by the platform owner or anyone else, putting control back in the hands of users of the platform, and allowing content creators to retain unquestioned ownership of their creations. Exploitation of content creators and users alike will be a thing of the past on these platforms, and that’s at the heart of what companies like Alepy are trying to accomplish.
A decentralized platform will eliminate advertising from social media, as there will be no way for that advertising to be targeted at its users, and rewards its users and creators as the Alepy blockchain generates ALP, its very own cryptocurrency that will be joining the likes of Bitcoin, Etherium, and Litecoin.
The future no longer lies with a centralized network, the balance of power is slowly but surely shifting to the people who work to create the great content that we all love to consume, and a piece of that pie is coming to us as well. Look out social media, decentralized networks are coming to tear your paradigm down.