The Aeternity Foundation announced today its partnership with Own. App and #CREATE Fund. This collaboration marks a pivotal moment in bridging Web3 technologies with mainstream social media and the burgeoning creator economy.
The current digital landscape poses significant challenges for creators seeking true control over their content, data, and revenue. Traditional social media platforms often prioritize their own interests, leaving creators with limited power, restricted monetization options, and little ownership over their follower relationships. This centralized model has long been a barrier to a fair and equitable creator economy.
In response to these challenges, the Aeternity Foundation has partnered with Own. App and #CREATE Fund to redefine how creators interact with digital platforms. This collaboration leverages blockchain technology and decentralized finance (DeFi) to give creators full ownership of their data and content while unlocking transparent and consistent revenue streams. By decentralizing social media and creator payments, the partnership empowers creators to take back control and thrive in a more equitable digital ecosystem.
Own. App Stacks the Deck in Favor of Creators
Own. App is revolutionizing the social media landscape with its privacy-first, user-centric approach. By ensuring users retain ownership of their data, content, and following, the platform offers a unique feed powered by a merit-based viral algorithm that enables true content discovery.
As part of this partnership, the æternity protocol will be seamlessly integrated into the Own. App as one of its first plug-ins. This will allow æternity-based dApps to directly onboard and interact with Own’s rapidly growing user base. In turn, Own. users gain access to the utility, technology, and services available in æternity’s ecosystem, fostering widespread adoption of decentralized technology.
"The future of media and social media is inherently decentralized," said Amir Kaltak, Co-Founder and CEO of Own.App. "Our platform, Own. App. and #CREATE Fund are engineered to drive this transformative shift, beginning with empowering the creator economy and progressing towards the disruption of conventional media structures. Our partnership with the Aeternity Foundation is pivotal for facilitating seamless integration of dApps from the æternity ecosystem into Own.App and #CREATE through our Open Source Plug-In Layer. By collaborating, we aim to accelerate the mainstream adoption of web3 technology and digital assets, driving widespread user engagement and scaling the ecosystem on a global level."
#CREATE Fund and Wallet Integration
The #CREATE Fund, powered by the $CREATE utility token, is designed to provide creators with transparent earnings, higher payout rates, and instant eligibility through its Engagement Analytics Wallet (#CREATE Wallet).
æternity’s AE token, as well as the AEX-9 token standard (encompassing all tokens on æternity) will be integrated into the #CREATE Wallet, giving Own. users access to æternity’s ecosystem and empowering creators with innovative revenue opportunities. Creators and influencers on the Own. App will also be able to leverage æternity’s blockchain technology and ecosystem to take advantage of DeFi, dApps, and seamless cross-chain interactions.
Key Benefits of the Partnership:
- For Creators: Access to revenue opportunities through $CREATE tokens, integrating æternity’s advanced blockchain tools for monetization.
- For dApps: The ability to build opt-in plug-ins on Own. App, leveraging its user base to bring mass adoption to decentralized services.
- For Users: Enhanced privacy, ownership, and utility through integration with æternity’s robust blockchain infrastructure.
- For æternity’s Ecosystem: Exposure to a broader audience through the Own. App and #CREATE Wallet, driving adoption of æternity’s dApps and digital assets.
A Future Focused on Creator Empowerment and Blockchain Adoption
This partnership also plays a crucial role in accommodating the growing demand brought by the mass adoption of Web3, goes hand-in-hand with æternity’s recent BitcoinOS integration. With the increasing integration of blockchain into everyday services, including finance, media, and entertainment, the Aeternity Foundation, Own. App, and #CREATE Fund are positioning themselves at the intersection of blockchain technology and mainstream user engagement. Together, they are empowering creators to take control of their earnings and work in a decentralized ecosystem while also enabling æternity’s dApps to reach broader audiences.
This collaboration isn’t just about technical innovation—it’s about addressing real-world problems facing creators, users, and platforms today. The integration of Aeternity’s blockchain technology with Own. App’s decentralized social media platform and the #CREATE Fund paves the way for more sustainable and equitable creator ecosystems, creating a more decentralized and user-centric internet.
“By integrating æternity with Own. App and #CREATE Wallet, we’re closing the gap between decentralized innovation and mainstream adoption,” said Nikola Stojanow, Chairman of the Aeternity Foundation. “This collaboration enables creators, users, and developers to leverage the best of both worlds—privacy, ownership, and limitless earning opportunities within the blockchain ecosystem, but also the wider internet ecosystem.”
The Own. App is set to enter closed beta in December, with a waitlist available via app stores. Meanwhile, the #CREATE token presale launches on December 2nd, with its Token Generation Event (TGE) scheduled for February 2025.
The æternity protocol’s integration into the #CREATE Wallet is expected in Q2 2025, providing its global community with unparalleled access to Own’s ecosystem and services.
For more information, visit æternity, Own. App, and #CREATE Fund.