Ignoring the technical aspects, I like the idea of giving a portion of the advertising revenue to stakeholders (or burning it), but the challenge is that it then becomes very complex to implement. Even with the single payment version (to the content producer only) this system will be very complex to roll-out across the entire platform.
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Obviously implementing everything at once would be very complex as you said, making a MVP as simple as possible would be the first thing to do and slowly improve it through updates.