Your idea I like.
In the future the blockchains could be joined by walkways and make a whole.
Currently there are two projects called https://btsr.io and http://hubdsp.com/. They are working on how to turn advertising into money.
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Well I don't want to claim it was my idea. It never would have occurred to me, I just heard about a few projects like getgems that was using that model of paying the ad-viewer and I was thrilled to hear the developers mention that possibility... I don't know what they have planned of course. But I look forward to seeing some experimentation with the concept.