Yes you are right, we have to be legend like Steve Jobs. But as @adsactly said, There are intellectuals who are forced to bind themselves with the companies because of financial needs and companies will use them according to their tasks.
But I would say, its OK to join the already established companies but the target should be that we the intellectuals should have to get acknowledged of our art and one day those companies should start following us. This is the stage when company has to follow us, but not we. Time will come, we can start projects of our interests with their investments.