Is Clickcease a real solution against Google Ad Fraud? Our review

On average, Click Fraud waste about 20% of the PPC advertiser's budget in the previous years and will continue to do so. Clickcease is a top-rated google Ads Click Fraud Prevention service.

To boost-up your campaigns and allow you to acquire more customers ClickCease™ Google Ads click fraud protection plays a crucial role in excluding invalid IPs and by blocking fake clicks.

What are the different features of Clickcease?

• Automatic fraud prevention
• Banned IP detection
• Proxy server detection
• Bad host detection
• Instant hiding of ads
• 24/7 fraud monitoring
• Customizable detection rules
• Reports
• Campaign Management
• Adwords Refunds claim agent
• Comprehensive details on every click

Is Clickcease worth it? And what are the alternatives?

Everyone in this world wants their work done for the cheapest price so let's look into the pricing. Clickcease offers two enterprise pricing plans, each targeting a very different audience.

The basic version starts at $15/month, whereas the standard enterprise costs $50/month. Here is a quick price comparaison of two other similar services available on the market:

• ClickGAURD
• PPC Protect

ClickGAURD primary enterprise starts with $31.00/month, which is exactly twice the rate of Clickcease, whereas if we talk about the price of PPC Protect, its starting price is $29.00/month, which is again the double price of Clickcease.
Clickcease is fairly competitive in terms of pricing.

Clickcease Pricing, what should you expect?

Clickcease comes with two enterprise pricing plans; here are the details for each plan:
Basic- $15/month
• 14-day free trial
• Email notifications
• 24/7 monitoring
• Real-time reporting
• Up to 1000 ad clicks
• Unlimited number of page views
• Online support
Standard- $50/month
• 7-day free trial
• All the features of the Basic plan
• Automatic blocking of IPs
• Tracking of conversations
• Automated refund claims
• Up to 5000 clicks
• IP ranges block
• Advanced Reports
• Device detection
• Campaign level blocking

Clickcease vs. ClickGAURD

What is better, ClickCease, or ClickGUARD? To keep on being competitive, today's corporations need the best IT Management Software product. So let's check the average scores given according to some best-comparing website
Clickcease information and review

Customer's Experience score:100
Pricing: Starting from $15
Pricing Model: Monthly payment and Annual Subscription.
Pricing Information

Basic- $15/month

• 14-day free trial
• Email notifications
• 24/7 monitoring
• Real-time reporting
• Up to 1000 ad clicks
• Unlimited number of page views
• Online support

Standard- $50/month

• 7-day free trial
• All the features of the Basic plan
• Automatic blocking of IPs
• Tracking of conversations
• Automated refund claims
• Up to 5000 clicks
• IP ranges block
• Advanced Reports
• Device detection
• Campaign level blocking

Prominent Clients

Disruptive Advertising, Singular
Integrations
ClickCease integrates with the following applications and systems:
• Bing Ads
• Adwords

Available Devices

• iPhone/iPad
• Mac
• Windows
• Web-Based

Company Size

• Small Business
• Medium Business

Available Support

• Email
• Live Support
• Training

ClickGAURD

User Satisfaction score: N/A
Pricing: Starting from $31
Pricing Model: Monthly payment and Annual Subscription.
List of Features that Clickcease provides.

• Real-time threat monitoring
• Threat identification
• Relational analytics
• Automated advanced click fraud protection rules
• Campaigns level rules
• IP whitelisting
• Dedicated support
• CMS compatibility & integrations

Pricing Information

ClickGUARD Pricing Plans:

• Free Trial
• Alert GUARD: $39/month
• Active GUARD: $59/month
• Premium GUARD: $79/month
• Elite GUARD: $99/month

ClickGUARD provides a detailed enterprise pricing structure with four scalable price plans:

Alert GUARD - $39/month (billed monthly) or $31/month (billed annually)

• Unlimited campaigns
• Unlimited domains & websites
• Unlimited team members
• Reports & analytics
• Click fraud protection

Platforms

• Windows
• Web app
• Android

PPC Protect

• PPC Protect Features
• Account Alerts
• check Activity Monitoring
• check IP Address Monitoring
• check IP Blocking
• check Keyword Tracking
• check Refund Management
• check Risk Assessment
• check Time on Site Tracking

Support

• 24/7 (Live Rep)
• Business Hours
• Online
Training
• In-Person
• check Live Online
• check Webinars
• check Documentation

Platforms

• Cloud
• SaaS
• Web

Pricing

Starting Price

• $29.00/month
• Flexible pricing based on monthly Google Ads spend.
Free Trial
Yes

Customer's Review

Not enough reviews

What is Click Fraud?

In a layman's language, click fraud is click fraud per click advertising, which is designed and programmed to bend or negatively affect your advertising budget.

The reasons you get fake clicks on your PPC campaign vary from simple automated bots (including both 'friendly' and non-friendly) to different behavioral practices. When you study how certain keywords in Google ads (formerly known as AdWords) can cost $ 10 or $ 20, you'll soon notice why so many fraudulent clicks start adding.

In 2017, it was evaluated that approximately 1 out of every five clicks of a PPC advertising campaign was fraudulent in some way or the other. Since then, technologies have become more advanced and superior, and the volume of online fraud activity has increased and expanded with different technologies.

Bots and web crawlers

Bots and web crawlers mainly are designed to crawl the web in search of data, typically for spam or data collection purposes.

For example, there may be 'friendly/not harmful' bots or information gathering bots looking to scour contact information. Or deliberate revenge bots in which their sole purpose is to click on your ad and to eliminate your ad budget hundreds or thousands of times.

The problem of bot traffic is a complex one, with an ample amount of flavors(algorithms).

Are you affected by the click frauds?

Some people think that click fraud only affects large websites like Amazon, wall mart, Facebook and others. Of course, they are the top-rated companies in the world of the internet and are in the firing line as well because they target high ranking keywords. But in fact, every online business or website has a risk in one stage from click fraud, as bots are programmed to target only one focus keyword.

Automatic click fraud does not discriminate between small or large sites, with bots often filtering the web only for specific search terms. If your banner or sponsored result is in a competitive industry random clicks can also be added.

How to create PPC campaigns which reduce click fraud?

Since web fraud is a huge problem and also that is increasing day by day with advanced different techniques, there are some the best steps that you should try to lower down your risk. However, their efforts are usually minimal in such cases.

How can you identify a click fraud?

Click fraud is a huge issue, with many varieties and the ability to curb your cash flow. So how do you identify when you have been a victim of click fraud?

You can do various manual checks yourself your advertising campaigns to see if there has been any fraudulent activity going on. This is not providing accurate result but it will help to use for a framework.

Checking IP addresses,

As we know Google is not providing any tools related on IP addresses that have visited your website, but we can find other third party website tools.

And we can monitor our website visitor logs and keep a check of IPs to see how many times the same IP address pops up on our website. If we notice that the same remote location or IP address is repeatedly coming to our site and find any unrelated activities then this can be a red flag and block this IP address or location.

Monitor campaign activity

The suspicious timing of engagement of your ads can be a warning that someone is targeting your ads to deliberately increase your Ad budget. Especially if you get lots of clicks and very little way of understanding or getting their reports.
It might happen sometimes that you can also get a higher clickthrough rate from a country that may have very little or comparatively less to do with your market.

Identifying different types of click fraud

In addition to devices, locations, IP addresses, and dodgy publishers, it can be a tough process to see various types of fraudulent traffic. The types of fraud that are hiding behind proxy servers or ridiculing human behavior are going to be difficult for you to detect yourself manually until and unless you are the 'tech-guy'. And as methods and techniques become more advanced, tracking progress and committing fraud can be a Herculean Work now. This is where click fraud protection software is used and can bring a significant change and good results.

How fraud protection software work?

One of the primary points of interest of utilizing fraud protection software is that it is constantly finding out about new threats and receiving its calculations to handle them parallelly.When a suspicious IP address, device, or VPN is identified, it is immediately added to the list of blocked sources. So if you are running a PPC ad campaign and you are protected by software like ClickCease, you will be able to benefit from the ongoing process of identifying suspicious sources.

How to manually block click fraud

Of course, you want to do everything to limit the number of fake clicks your ad campaign brings. It is worth making these manual fixes yet a difficult task and a bit labor-intensive too to take everything down.
You can find guides to make your best PPC campaigns which will get better results and engagement. And where possible, ClickCeasehave added resources which will guide you and let you use some of the best technologies to reduce your click fraud risk.

How ClickCease™ will boost your campaigns and save you from Fraudulent.

• Helps you to Pay Only for Genuine Leads
Clickcease will make sure that you aren't wasting your budget on clicks from people and bots that want to harm your business with the help of its 24/7 automatic click fraud protection.
• Beat your Competitors with prior tracks.
Get a daily notification of a new competitor who's bidding on your keyword, which makes you always a step forward. Analyze and examine their ad copy and track their daily positions. This way, you would become unbeatable by improving your ads according to your competitions.
• Understand why users don't convert
Clickcease uses the algorithm to identify the pain points of the user experiences to improve it in the future. You can also replay new and recent mouse flow recordings of users on your site, which helps you to maintain and examine the user pains.
• Advance Your Business
As not all businesses are the same, and neither is all fraud. Custom features of Clickcease ensures a high level of click fraud filtering and prevention by Custom Thresholds, Device Detection, IP detection, Geo-Targeting, fake proxies, and much more .
• Insightful, Actionable Reporting
Get access to a robust click fraud reporting dashboard. Get information and details of each and every clicks and monitor your campaign and health information such as browser, device, location, ISP, keyword, and much more.
• No money left on the floor
Clickcease refund claim agent will file a request to Google automatically on your behalf every couple of months because registering for a Google Ads refund is a kind of complex process.

How It Works

Monitor

Clickcease tracks each click on your ads and collects all the valuable data and information. By this, you will always be aware of your campaign to make sure how they are getting interacted.

Detect

The algorithm of Clickcease detects and differentiates between every real customer and bots.

Block

For every click which is detected as the fraud, one will automatically be blocked from seeing ads.

The Final Verdict.

With this automated tool of Clickcease, you will always be aware of your campaign and its health on a current report. So if we conclude with the final verdict, the services which Clickcease provides are comparatively better than other alternatives of it even at the lesser price with a broader range of platforms and quick support.