Good move! Elsevier and other scientific journal publishers are corrupt. If you are GlaxoSmithKline for example and you don't like a particular article about one of your products then you can have it retracted. One of Elsevier's sites ( http://www.elsmediakits.com/us ) even calls itself "Elsevier Phama Solutions". Is it clear they provide a service to pharma and not to science? Open source research is the way to go.
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Interesting question between science ethics and business, isn't it? Sounds like a good blog post for you!