Nice! Just copying and pasting some quotes from the link:

Through the endorsement of individuals' contributions, researchers can start to move beyond 'authorship' as the dominant measure of esteem. For funding agencies, better information about the contributions of grant applicants would aid the decision-making process. Greater precision could also enable automated analysis of the role and potential outputs of those being funded, especially if those contributions were linked to an open and persistent researcher profile or identifier. It would also help those looking for the most apt peer reviewers. For institutions, understanding a researcher's contribution is fundamental to the academic appointment and promotion process.