New logo: Jaguar's rebranding looks more like a woke fashion brand now than a sports car company 😂

in LeoFinancelast month (edited)

Jaguar hat ein neues schlichteres Logo, ohne den ikonischen Jaguar und in einer weniger verspielten Schriftart, ein Design-Trend, den wir auch bei anderen großen Marken beobachten können.

Das alte Logo mit der stilisierten Abbildung eines Jaguars besteht übrigens schon seit 1945.

Das neue Rebranding "The New Era" entspricht mehr dem woken Zeitgeist der letzten Jahre, könnte aber bereits wieder aus der Mode gefallen sein.

Was sagt ihr zum neuen Logo und dem Rebranding?

Jaguar Rebranding: The New Era

https://www.jaguar.com/

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The Jaguar Logo History, Colors, Font, and Meaning

https://www.designyourway.net/blog/the-jaguar-logo/

English

Jaguar has a new, simpler logo, without the iconic Jaguar drawing and in a less playful font, a design trend that we can also see in other major brands as well.

Incidentally, the old logo with the stylized image of a Jaguar has been around since 1945.

The new rebranding “The New Era” is more in line with the woke zeitgeist of recent years, but could already have fallen out of fashion again.

What do you think of the new logo and the rebranding?

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Ist Jaguar in die Modebranche gegangen?

Auch Elon hat das angemerkt:
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Entsetzlich! Könnte wieder ein "Bud Light"-Event werden.

I agree. It's like a high fashion clothing brand

Nothing iconic about the logo and the image behind doesn't remind me of cars at all.

Also, out of all of those examples, at least google didn't lose its identity because it kept the different colors. All others are the same.

The day google goes to a single color logo, I will lose my mind.

they will remove the animal logo? hmm the simpler the better i guess.

Meinem empfinden nach katastrophal, aber es gibt sicher auch jemanden dem das gefällt. 😉
!BEER

pure Geldverschwendung.

Tatsächlich etwas seltsam 😅

Die Untertreibung des Monats!
Hast Du schon mal eine Autowerbung ohne Autos gesehen?

Da hat sich jemand kreativ ausgelebt. 🤷🏼‍♂️🤣

We are in the era where kittens are more popular than Jaguars.

OMG. Was für eine dumme Idee. Tausche Evergreen Logo gegen verspielten Schwachsinn ein.

yep, das alte Logo war zeitlos, aussagekräftig und schön mit einem großen Wiedererkennungswert.

The new logo looks great

Lol that's so ugly, the jaguar animal was iconic

wenn es bei der Aktion primär darum ging, Aufmerksamkeit zu erregen, dann muss ich sagen: well done. 👏

Removing the animal logo will make it look simpler
People love simple things these days

Da müsste am Ende stehen: "Ratet mal was wir verkaufen?" 🙈

Wokeismus 😂 hat bei VW auch nicht so gut funktioniert.

From now on, Jaguar's favorite color will be pink.

We’ve got simpler logos these days


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I don't think their new logo is that great. I prefer the animal being there.

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