Is customer satisfaction the wrong target?

in #10x7 years ago

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In Grant Cardone's book, The 10X Rule, he says,

"If you truly want to find out what your organization's customer acquisition and loyalty weaknesses are, then survey the people who you do not acquire."

Before you worry about customer satisfaction, wouldn't it make more sense to focus on actually having a customer to satisfy? And then if we didn't earn their business, why not?

When a professional athlete loses, they want to know how and why so they can train harder and smarter and get better.

Why wouldn't you do the same for your business?

So with that in mind, I've got two free downloads for you. Worksheets you can use to debrief a deal and survey a prospect who didn't buy.

CLICK HERE for Client Interaction Debrief

CLICK HERE for Client Exit Survey

Let me know if you have questions about these or need help on how and when to use them...

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